Millions of hits a month does not happen just with SEO. You need partner networks, you need social networks and you need a sound web marketing campaign. Blogs are also very important in creating a ripple effect. Of course the most important thing in organic SEO are keywords. Some experts are already predicting that SEO is dead. May be not dead, but it has changed dramatically from a year ago. When creating SEO tactics you should not only concentrate on Google, Yahoo and Bing but also work on smaller engines. These smaller engines can create inbound links to the big engines, that will increase your ranking. Add to this social media and blogs, not spam blogs, and the results should show on the search queries.