Social media is not just a fad - it is a shift in the way people communicate. Smart marketers are realizing that as people change their communication channels, marketing strategies also need to change. Research shows that users will trust blogs and social media outlets more than mainstream media.
What is Social Media: Online distribution channels for creating, sharing, and discovering related "content" with others. Social networks include; Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, Twitter, RSS feeds, Digg, orkut, bebo, hi5 and more.
Technologies used in social media: Blogs, podcasts, videos, video blogs, wikis, user generated content, photos, etc.
· Grow an online community of potential leads and brand
evangelists.
· Establish better connections with your potential clients
· Create a voice for your business and know how to use that voice as
a marketing tool
· Get people talking about your company
Treat Social Media campaigns as a distribution channel to get your message out, and get your sales pipeline full. Remember using social media for distributing messages that people on hearing it will take the desired action; build your brand, build your list, drive traffic and eventually make a sale. Always give a reason
MySpace lead generation, as many as needed for each product with blogs. Search engines like blogs in social media. YouTube lead generation, as many as needed for each product. Zenga lead generation. Facebook lead generation, as many as needed for each product. Always create blogs with "join our mailing list" option. Free Blog that creates and RSS Feed add to social bookmarking.
And the list goes on.
It is a full time job it is very time consuming, it has to be pursued every day, like regularity of twitter updates or blog entries.