-: : Make sure your keywords are in the Page Title, preferably in the First or Second Position of the Page Title. This will have the highest impact on your rank. For Example; if your keywords are "Gold Charms" then your title should read Gold Charm, Golden Charms, Charms made of Gold, millioncharms.com.
-: : Use your keywords in the content of the web page. And use it in all the relevant pages.
-: : Use your keyword in the primary domain URL of the site. If you are selling "Gold Charms" the best names would be goldcharms.com gold-charms.com gold_charms.com and use the .net .org variations.
-: : Use your keyword in the the path of the URL of the site. If you are selling "Gold Charms" it would be in www.goldcharms.com/goldcharm.
-: : Use your keyword in the sub-domain URL of the site. If you are selling "Gold Charms" it would be www.goldencharms.goldcharms.com.
-: : Use Alt Tags and H1 Tags. Alternate tags have high contribution to Google's ranking procedures and are very effective. Alternate tags are the text behind the images and pictures on web pages and they have a high correlation with rankings. H1 Tags have a low contribution to Google's rankings but they do help.
These are the text formatting on the page, for example
Golden Charms.
-: : The best way to see how your page looks to a search engine is to use Google tools to look at the page in text format only, without pictures. Also make sure your site is available with the following search option in Google's search field, cache.http://www.goldcharms.com or use Google's tool-bar tools for this.
-: : One of the hardest things to do in SEO is Inbound linking. You need to have other authoritative sites to link to your web pages. The more votes you get the higher the ranking in Google. Also make sure you get links from .org or .edu sites because a lot of people connect to them, like universities. Domain Authority is defined as a domain with a high Page Rank, has Variety of links to it, diverse link sources and the speed of getting links. It is also important not to target all links to your sit's home page only, diversify.
Inbound links should be directed to the specific inner pages of your site. One way inbound links only, without an outbound link, is difficult to do in SEO, but is a very effective way of getting higher rankings. Go to places for example that will explain your product and services like blogs and message boards and write helpful information with links back to your site for more explanation. Do not send inbound links to the home page, let it go to the specific page that it needs to.
-: : Make sure all Anchor Texts are keywords. Do not use links like "here is the information" or "Click Here". Instead use the exact keywords in the links, short or long. The links should be supporting keywords in the anchor text.
-: : Inbound links carry more weight if they come in from similarly themed linking sites and hosts.