Studies show that budgets are shifting form traditional media to SEM (Search Engine Marketing)
PAY PER CLICK - PPC - Adds. Are an important part of Search Engine Marketing plan. However, latest studies show that only 20% of searchers click on paid results. On the other hand, 80% of web users using search engines like
Google click on natural search results.
Notice the importance of the website's page ranking (e.g. Google):
Page one | 100% |
Page two | 8% to 12 % |
Page three | 1% to 3% |
Also, you will get charged without any qualification of the clicker.
Envision and include in the design of the web page, what happens after they click on the search result? Make sure the website is designed to serve its intended purpose. Whether it is to sell a product or provide paid service or free information, the site's design plays a crucial role in keeping the clicker that arrives from the search engine to stay in the site and get the product/service/information that they inquired.
What is the goal of the marketing plan for every visitor coming to your website. Create a website with the visitor in mind. Easy navigation and comfortable web experience to entice them to stay and continue browsing.
Inbound links should from form sites with relevant content and generally from sites that have a common theme. Pace the addition of inbound links and stay away from link farms, both will have a negative impact on the site ranking. Inbound links from reputable sites with high search engine rankings will boost your sites ranking to the top of the first page.
It is very important to track things like conversions and understand its impact on Return on Investment (ROI) of your marketing plan. Use the tools available from Google and other providers to gauge and report web site usage and visitor activity and change web site content and marketing plans accordingly.