Embed keywords in the content of your site. Placement and proximity should be managed by setting primary keywords at the top of the page. You can use keyword expansion tools like, google’s keyword tool, workdtracker, wordze, keyworddiscovery. Look at what the competition is using. Also, use terminology of your business and targeted market, talk to your sales people find out implement their sales terminology.
Keyword density is an important factor in search engine optimization. However, don’t overdo it and don’t over-optimize. Write it for visitors with a language targeted the customers understanding of your product or service. Do not use high end terminology here. Use important keywords at the top and use them in sentences that make sense to a regular reader. Search engine spiders have algorithms to check for the context in which the keywords are used. You can higher scores for well formed coherent sentences. Blogs and RSS feeds are also good ways of adding content, since search engines likes to have them. Create keyword families and combine them within the pages the are linked together. Breadcrumbs are also a good way for search engines to understand the website, in addition to the regular visitors, to navigate through the sites content.
Make sure they are different of each page, and make sure they contain the keywords that are geared toward the search engine spiders, so they can find them easily. Use Ctrl-U, keyboard shortcut key combination, to see the back end source code of the web page.
Search Engine Spiders need to see these with the proper format and content:
<Title> add keywords relevant to the content of the page </title>
<meta name=”Keywords” content=”not very important nowadays”>
<meta name=”Description” content=”complete sentences…”>
<Alt> tags for images
<H1> heading tags
Inbound links from reputable sites carry a significantly higher votes then most SEO practices. Do not use link farms, they are not good for your ranking. Good links with common and relevant themes and having good history are the best, but extremely hard to implement. The more links the site acquires the more ranking votes it will get. However, do not add them quickly, pace them. Search engines are weary about very quick link additions to a page. Try to get multiple link sources to create a good inbound link strategy. Votes are higher from related themed inbound links. Each one way link adds to your search ranking. Links from .edu & .gov Sites are excellent inbound links, but again they are very hard to get, usually needs a professional company to work on these.
Strategies for link building (Using properly formatted anchor text for inbound links): a) Submit to as many internet directories as possible. b) Create inbound links from articles and press releases from internet publication. c) Use social book-marking and social networking. d) Create inbound links from blogs and news presses with direct keyworded links to you web pages.
Proper usage of Anchor Text: CRITICAL Your Keywords
All programming languages like Javascript, Ajax and flash are not readable by search engines. Use something like Jumla to create static pages from dynamic URL like database driven URLs. Need to establish an alternative methods to get to these pages so the search engines can find them and read them. Install Google’s toolbar to view the cached version of your pages as seen by search engine tools. Search engines see the web page in its text format. Use that as a guide to make SEO friendly modifications to the web site pages.